Fashion brand ONLY has unveiled its Autumn 2026 Denim Campaign featuring Indian cricketer Smriti Mandhana, bringing together its denim proposition with one of India’s prominent sporting personalities.
Titled The ONLY Fit, the campaign puts denim at the centre, showcasing a collection of jeans and statement jackets designed to offer versatility across everyday and occasion-led styling.
Speaking about the collaboration, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, "Smriti Mandhana is one of the standout icons of her generation, not just for what she has accomplished, but for how she has gotten there: on her own terms, in her own time, always staying true to herself. That quiet confidence and authenticity is exactly what ONLY represents. With this collaboration, we want to inspire young women across India to pursue their ambitions boldly and carry their individuality with pride.”
Speaking about the collaboration, Smriti Mandhana said,“What drew me to ONLY is the ease and energy the brand brings to style. That instantly resonated with me. Denim has always been a go-to in my wardrobe because it fits naturally into my day and gives me the choice to experiment with my look depending on the moment. Partnering with ONLY felt like a natural fit because we share the similar philosophy; trusting your instincts, keeping it effortless and always being open to switching things up.”
Mandhana features as the face of the campaign, reflecting the brand’s positioning around confidence, individuality and self-expression. The campaign presents denim as a wardrobe staple that can be styled across different looks and worn across occasions.
The Autumn 2026 collection includes a range of denim fits and statement pieces, with the campaign highlighting the flexibility of mixing and restyling them. The ONLY Autumn 2026 Denim Collection is now available through the ONLY app, stores and online.
