Ahead of its television premiere on Sony Entertainment Televison, Family Full House with Rohit Sharma has secured sponsorships from brands across categories including automobile, technology, BFSI, energy, building materials and FMCG.
Skoda, PhonePe and Google Search AI Mode have joined the show as Co-Presenting Sponsors, while Avaada, UltraTech Cement Ltd. and Fortune Refined Soyabean Oil have come on board as Co-Powered by Sponsors. Supersox and BHIM Payments App are the Associate Sponsors.
The show has also recorded digital traction ahead of its premiere, with glimpses of Rohit Sharma in his new entertainment avatar generating millions of impressions and engagements across social media.
The sponsor line-up spans multiple consumer categories, with the property combining Rohit Sharma’s nationwide following with family co-viewing and a format built around participation, humour and play-along moments.
Premiering on September 19, 2026, Family Full House with Rohit Sharma marks Sharma’s entertainment debut. The family game format brings families together to compete through a mix of instinct and teamwork, with the games designed to engage both studio participants and viewers at home.
The format also provides brands with integration opportunities through its games, conversations and family-led interactions, beyond conventional sponsorship visibility. Sharma’s appeal across age groups further gives the show a broad consumer audience.
Akshay Agrawal, Head – Linear Ad Sales, Sony Pictures Networks India, said: “'Family Full House with Rohit Sharma’ has struck a strong chord with advertisers even before its premiere. The participation of leading brands across such a wide range of categories demonstrates the strength of the proposition and the excitement around Rohit Sharma’s entertainment debut. The show brings together three attributes that advertisers value immensely, an iconic personality with nationwide appeal, the power of family co-viewing and a format that encourages audiences to participate and play along. This allows us to build customised, content-led solutions that take brands beyond conventional visibility and place them within memorable moments from the show. The response to the inaugural season establishes ‘Family Full House’ as an exciting new advertising property in Indian television’s prime-time landscape.”
With Family Full House with Rohit Sharma, Sony Entertainment Television is adding to its non-fiction portfolio with a format that brings together marquee talent, family audiences and brand integration opportunities.
