Sony Entertainment Television has unveiled a new promotional film for Kaun Banega Crorepati Season 18, featuring Amitabh Bachchan introducing a strategic twist to the long-running quiz show. Built around the thought, "Is Baar... Sochna Padega," the campaign suggests that contestants will need to think carefully before answering.
Set on a golf course, the promo draws a parallel between the patience and precision required in golf and the thoughtful decision-making expected on the KBC hot seat. Through the film, Bachchan challenges the long-held belief that the quickest answer is always the right one.
He says, "Bachpan main humein sikhaya gaya tha ki jo pehle jawab de, sabse sahi wahi hai. Lekin zindagi mein kai baar, pehla jawab hi sahi nahi hota. Toh is baar KBC mein, jawab dene se pehle khud ko zara rokna padega. Nahi samjhe? Is baar... sochna padega."
The new season of Kaun Banega Crorepati premieres on 10 August 2026 and will air Monday to Friday at 9 pm on Sony Entertainment Television and Sony LIV.
