Ahead of the premiere of Kaun Banega Crorepati (KBC) Season 18, Sony Pictures Networks India (SPNI) has unveiled '#SochnaPadega', a new campaign that highlights the importance of applying knowledge rather than simply possessing it.
Featuring Amitabh Bachchan, the campaign is built around the insight that while information has become universally accessible, the real advantage lies in the ability to interpret, connect and apply it. Through a series of brand films set in relatable, everyday situations, the campaign explores how critical thinking and decision-making have become increasingly important in an era shaped by technology and instant access to information.
The films reinforce the message, 'Kyunki Is Baar KBC par jawab yaad rakhne se kaam nahi chalega… 'Sochna Padega'."
Commenting on the campaign, a Sony Pictures Networks India spokesperson said, “KBC has become a cultural phenomenon that has firmly established itself as a knowledge-led conversation starter. This season, with 'Sochna Padega', the conversation evolves to celebrate the power of applied knowledge & decision making. This season, KBC is championing a mindset that is increasingly relevant in today’s world.”
Watch the campaign films here:
