Sony Pictures Networks India has partnered with Google to integrate Google Gemini into the upcoming season of Kaun Banega Crorepati.
As part of the collaboration, Google Gemini will be incorporated into the show's content across Sony Entertainment Television and Sony LIV. The AI assistant will support viewers with information on KBC registration and provide general knowledge resources linked to the programme.
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The Google Gemini app will also offer guidance on the registration process and eligibility criteria, while interactive knowledge-based activities are expected to be introduced during the season.
Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI), said, "Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show."
Kanika Kalra, Director, Marketing, Google India, said, "Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning."
According to SPNI, the collaboration is intended to enhance audience engagement by combining artificial intelligence with the quiz show's knowledge-focused format.
