Coca-Cola India has launched ‘Coca-Cola Halftime Surprise’, a new AI-powered experience developed in collaboration with Google and built with Google Gemini.
The experience unlocks three distinct AI-led journeys designed to turn Coke breaks into moments of surprise, creativity and self-expression. Consumers can scan the QR code on any special Coca-Cola pack to step into imaginative new worlds. By unlocking one of three labels, users enter a themed, gamified interface on Google Gemini where quick taps, swipes and personality-led inputs create a personalised world.
Alongside uniquely generated creations, consumers also get the chance to unlock rewards and win vouchers.
To step into these worlds, users can scan a pack and choose from three distinct adventures: ‘Be a Rockstar’, where a selfie can be turned into a personalised album cover with custom tracks, ‘Be a Movie Star’, where they can star as the main character of a custom six-panel comic strip, and ‘Travel Through Time’, where they can build a vision-board style collage around their selfie.
Commenting on the launch, Greishma Singh, Vice President, Marketing, Coca-Cola India and Southwest Asia said, “For Gen Z consumers today, self-expression is fluid, visual and deeply shaped by music and digital culture. With ‘Coca-Cola Halftime Surprise’, we wanted to reimagine the Coke pause as something more participative, playful and personal to them. What makes this especially exciting is that every single interaction is unique with the help of Google Gemini. Whether you are creating your own comic strip, time-travelling to a world only AI can take you to, or designing your album cover, the experience feels entirely yours. The collaboration with Google brings together creativity and technology in a way that transforms a simple scan on a Coca-Cola pack into a moment of genuine discovery.”
Shekar Khosla, VP - Marketing at Google India added, “Brand engagement is most memorable when it is interactive, personal and fun. We're glad to collaborate with Coca-Cola so that ‘Coca-Cola Halftime Surprise’ gives people an engaging way to play, create and share using Google Gemini. What makes this engagement so exciting is the ability to generate truly personalised experiences. With Gemini as a creative companion, people can seamlessly think up new visual narratives and turn everyday moments into a fun showcase of self-expression.”
