TVS Motor Company is giving its premium motorcycle portfolio a festive refresh, rolling out new features and variants across the TVS Apache and TVS Ronin ranges.
The update spans technology, safety, connectivity, rider control and design, with the company building on the performance-led positioning of the Apache range and the more individualistic character of the Ronin.
With more than 7 million Apache riders across 90 countries, the brand continues to draw on its ‘Track to Road’ philosophy, translating TVS Racing’s heritage into its road-going motorcycles. This festive season, the TVS Apache RTR 160, Apache RTR 160 4V and Apache RTR 200 4V receive feature upgrades across their respective variants.
The TVS Apache RTR 160 now gets Traction Control System, hazard lamps and LED TSLs. The Apache RTR 160 4V adds a TFT display with Google Map Mirroring, Panic Brake Alert and a Type-C charger. Meanwhile, the Apache RTR 200 4V gets front adjustable USD suspension alongside the TFT display, Google Map Mirroring, Panic Brake Alert and a Type-C charger.
The updates also extend to the flagship Apache 310 series. The TVS Apache RR 310 and Apache RTR 310 now come in ‘Black Diamond Editions’, bringing an all-black aesthetic to the motorcycles. The RR 310 also gets Keyless Ride technology, previously available on the RTR 310.
Both models continue to feature technology including Race Tuned Dynamic Stability Control, Cruise Control, Cornering ABS, Cornering Traction Control, Launch Control and Drag Torque Control.
The festive refresh also brings changes to the TVS Ronin, which continues its #Unscripted positioning with a new Base+ variant and upgrades to the Mid and Top variants.
The new Base+ variant gets Dual Channel ABS and a new livery, while the Mid variant adds a connected cluster and Type-C charger. The Top variant gets Traction Control System, Type-C charger and a premium seat.
The updated motorcycles will be available across TVS dealerships in India from September 17.
Speaking on the festive line-up, Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “This festive season, we are further strengthening our premium motorcycle portfolio with thoughtful and meaningful enhancements designed to elevate the joy of ownership for our customers. Across TVS Apache portfolio and TVS RONIN, we remain committed to bringing together performance, technology, distinctive design and an engaging riding experience that continues to evolve with the aspirations of today’s riders. With over millions of customers across 90 countries, our focus remains on building differentiated brands and creating experiences that deliver greater value, excitement and pride to every customer.”
The updated Apache and Ronin line-ups are available across TVS dealerships in India from today.
