AnyMind Group has launched AnyCreator Stream in India, a web-based platform that enables creators and live streamers to track live-stream performance, access brand campaign opportunities and manage campaign earnings from a single platform.
At launch, AnyCreator Stream is integrated with YouTube Live. Creators can connect supported live-streaming channels, access performance analytics, discover and participate in brand campaigns, and track campaign earnings and payments through the platform.
For marketers, AnyCreator Stream is connected with AnyTag, AnyMind Group’s influencer marketing platform. The integration allows marketers to discover and activate creators for live-streaming campaigns, manage campaigns and measure performance, creating a workflow between creators looking to monetise their live streams and brands seeking to engage audiences through creator-led live content.
Brands can use formats including pre-roll, mid-roll and post-roll video advertisements, branded banners and overlays, in-stream chat integrations, streamer-led calls-to-action and promotional codes, and product placements. Campaigns can be measured through metrics including impressions, watch time, concurrent viewership, view-through rates, engagement and click-throughs from in-stream links.
The launch comes as creators increasingly use live content for audience engagement, community building and brand collaborations. AnyCreator Stream brings performance analytics, campaign opportunities and earnings management into a single platform for creators using live streaming as part of their business.
On the launch of AnyCreator Stream, Maha Mahdy, Business Head – Content, Creator & IM Businesses, MENA/India/Emerging Markets, AnyMind Group said: “India's creator economy is evolving beyond content creation into sustainable businesses, and live streaming is becoming an important way for creators to build communities and unlock new revenue opportunities. With AnyCreator Stream, we're giving creators a simpler way to track performance, access brand collaborations and manage earnings, while helping brands run more measurable live creator campaigns through a connected ecosystem.”
The launch expands AnyMind Group’s offerings in the live streaming and live commerce space. The company also provides AnyLive, a live commerce-focused platform that enables businesses to run AI avatar-fronted live commerce on platforms such as TikTok Shop and Shopee, and track both human and AI-led live streams.
