AnyMind Group has announced a strategic partnership with global communications platform Truecaller to expand its advertising footprint across emerging markets.
Through the collaboration, AnyMind Group will become the exclusive ad intermediary for Truecaller’s advertising inventory across key markets in the Middle East & North Africa (MENA) and Southeast Asia (SEA). These markets include Egypt, UAE, Qatar, Saudi Arabia, Israel, Ghana, Nigeria, Morocco, Malaysia, Singapore and Vietnam.
The partnership further strengthens AnyMind’s publisher network and enhances its ability to deliver integrated mobile marketing solutions across high-growth digital markets.
App publishers globally leverage POKKT, a mobile advertising platform that enables brands to reach highly engaged mobile users through premium in-app environments. Through deep integrations across gaming and utility applications, POKKT provides high-impact ad formats designed to drive awareness, engagement and performance at scale.
The company has recently strengthened POKKT’s data-driven optimisation and cross-market capabilities, enabling advertisers to access more targeted audiences across APAC and MENA. By adding Truecaller’s premium ad formats and proprietary data capabilities to its network, AnyMind will allow advertisers to reach highly engaged users within trusted communication environments.
Advertisers and enterprises can also tap into AnyMind Group’s broader Enterprise Growth solutions ecosystem, which spans influencer marketing, mobile marketing, social media marketing, e-commerce enablement, social commerce and live commerce. This enables brands to seamlessly move audiences from mobile engagement to actual transactions.
Commenting on the partnership, Aditya Aima, Managing Director, Growth Markets and Co-MD, India and MENA, AnyMind Group, said, “We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes for advertisers looking to deepen engagement in these dynamic markets.”
Hemant Arora, VP, Global Ad Sales Business, Truecaller, added, “As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localized expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”
Truecaller continues to see growing adoption across MENA and Southeast Asia, creating new opportunities for brands to engage audiences within brand-safe communication environments. Through this collaboration, AnyMind Group aims to accelerate Truecaller’s advertising growth in the regions while reinforcing its own position as a BPaaS partner for businesses seeking scalable, data-driven marketing solutions.
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