AnyMind Group, a BPaaS company focused on marketing, e-commerce, and digital transformation, announced the launch of its India Digital Landscape 2025 report. The study provides an analysis of the digital journeys and behaviors shaping India’s evolving consumer ecosystem
The report combines industry-first hypotheses and analytics based on first-party, anonymized data from AnyMind Group’s proprietary platforms, AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketing), and AnyX (e-commerce) with insights from a consumer survey conducted by InQognito across major Indian metro cities. According to the company, the study aims to inform how brands can drive attention, engagement, and conversion in India’s digital market.
The research explores how Indian consumers discover, consider, and purchase across multiple platforms, noting that the traditional marketing funnel is increasingly interconnected across fleeting moments and cross-channel experiences. The study examines awareness, consideration, and conversion stages while evaluating ad and content performance across influencer, digital, mobile, and e-commerce channels.
Key findings from the report include:
- Social media and in-game ads drive the highest consumer awareness, with in-game ads noticed by 43% of surveyed users.
- Influencer-led short videos achieve 53% effectiveness for awareness creation, standing out for brand recall and storytelling.
- Video ads lead in conversion effectiveness, preferred by 31% of surveyed consumers at the point of purchase.
- Rich media interstitials record the highest clickthrough rate (CTR) at 8%, outperforming traditional banner ads, which remain below 2% CTR.
- In influencer marketing, entertainment is the leading vertical, followed by lifestyle/home living and beauty as the top categories in consumer engagement.
Aditya Aima, Managing Director of Growth Markets, and Co-MD of India and MENA, AnyMind Group, said: “The Indian digital order is no longer linear. It’s a dynamic, ever-shifting dance across influencers, mobile platforms, and e-commerce. Brands that harness authentic voices and data-driven creativity will drive the next wave of brand-consumer connections in this new landscape. Our report arms marketers with the evidence, context, and clarity to move with confidence.”
AnyMind Group’s India Digital Landscape 2025 report is a flagship addition to the company’s ongoing series, which includes companion analyses for Southeast Asia and the Middle East. These region-specific insights arm brands and agencies with actionable strategies to win in a hyper-connected, mobile-first world.
According to AnyMind Group, the India Digital Landscape 2025 report is part of the company’s ongoing series, which also includes analyses for Southeast Asia and the Middle East. The reports aim to provide brands and agencies with insights to navigate a mobile-first, hyper-connected environment.
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