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AnyMind Group, a BPaaS company focused on marketing, e-commerce, and digital transformation, has announced key leadership appointments for the India and Middle East and North Africa (MENA) regions. Siddharth Kelkar, Managing Director, Performance Business, and Aditya Aima, Managing Director, Growth Markets, have been appointed Co-Managing Directors for India and MENA, taking over from Rubeena Singh.
In their expanded roles, Kelkar and Aima will lead operations in the India and MENA region, leveraging their extensive expertise to drive business expansion, foster strategic partnerships, and enhance the company’s presence in these vital markets.
Kelkar and Aima joined AnyMind Group through the acquisition of POKKT, a mobile advertising platform, in 2020. Kelkar has seven years and Aima five years of experience with POKKT. These leadership changes align with AnyMind Group's strategic vision to scale operations in both regions.
Kosuke Sogo, CEO and co-founder of AnyMind Group, commented: “Both Siddharth and Aditya have proven themselves to be strong leaders in their respective fields and are always thirsty for new growth, directly reflecting a trait that runs through our management team. We are confident that with their leadership, we can help even more businesses become borderless in this vast region with great potential.”
Siddharth Kelkar brings over 20 years of experience in the media industry, having worked across digital, print, and broadcasting mediums. Before joining AnyMind Group and POKKT, he held leadership roles at SVG Media, Ozone Media, and Reliance Games (Zapak). He has also worked with The Times Group, Hindustan Times, and CNBC TV18.
On his appointment, Kelkar stated: “I’m excited to take on this expanded responsibility at a time when both India and the MENA regions are at the cusp of transformative growth in digital, marketing, and e-commerce landscapes. Leveraging AnyMind’s cutting-edge solutions, we aim to drive innovation, empower businesses, and build deeper partnerships that will fuel long-term success for our clients across these key markets. I look forward to working with Aditya and the wider team at AnyMind to further scale our presence and impact.”
Aditya Aima has over two decades of experience in the ad tech, broadcast, and publishing industries. Before joining AnyMind Group and POKKT, Aima held leadership positions at Culture Machine Media, Astro Malaysia, Bloomberg TV, and Turner Broadcasting System.
On his appointment, Aima remarked: “It’s an honour to co-lead the India and MENA regions, which present immense opportunities for growth. With the rapid digital transformation happening across both markets, we are uniquely positioned to help businesses unlock their full potential using AnyMind’s integrated platform for marketing, e-commerce, and digital transformation. Together with Siddharth, we are committed to driving strategic initiatives that will not only support our clients but also solidify AnyMind’s leadership in these dynamic markets.”
AnyMind Group entered the Indian market in 2020 through the acquisition of POKKT, a leading mobile advertising platform in India, Southeast Asia, and the Middle East. POKKT is integrated with app publishers internationally and provides video and rich media ad solutions. AnyMind Group’s technology and operations encompass the needs of brands, creators, and publishers through two broad areas: Brand Commerce (covering e-commerce, marketing, logistics, production, and conversational commerce) and Partner Growth (for creator and publisher solutions).
