AnyMind Group [TSE:5027], a BPaaS company specialising in marketing, e-commerce, and digital transformation, has announced five strategic leadership appointments. These include the promotion of Ryuji Takemoto to Chief Product Officer – a newly created role – and key hires from Google and Procter & Gamble.
Joining Takemoto are Shodai Fujita as Country Manager of Japan, Kiatisak Watcharapruk as Managing Director of Creator Growth, Masaki Okawa as Managing Director of Strategy, and Steven Tan as Managing Director of Fulfilment. The move supports AnyMind’s transformation into an AI-native BPaaS company, enhancing its presence in digital commerce and the creator economy.
An AI-native BPaaS (Business Process as a Service) model integrates AI-driven software and operations, boosting productivity, flexibility, and scalability across the business process lifecycle.
Kosuke Sogo, CEO and co-founder of AnyMind Group, commented: “These appointments mark a significant step forward as we scale our solutions across Asia and beyond. With deep expertise in technology, digital commerce, and fulfillment, we’re strengthening the leadership we need to navigate the next phase of our growth and shape the future of how business is done.”
Ryuji Takemoto – Chief Product Officer. Takemoto, AnyMind’s first engineer, was previously Managing Director of Product Development. He now leads the company’s AI integration and product development across five engineering hubs – Tokyo, Bangkok, Ho Chi Minh City, Bangalore, and Hangzhou – and heads the AI App Studio. “As AnyMind advances our transformation to become an AI-native company, I am committed to accelerating this journey by deepening the implementation of AI technologies into our platforms and enhance feature sets, whilst improving our operational capacity and efficiency by equipping all levels of the company with AI and LLM capabilities, ultimately to deliver even greater value for our customers,” said Takemoto.
Shodai Fujita – Country Manager, Japan. Fujita, who began his career with AnyMind as a graduate, was previously co-Managing Director of Japan. In his new role, he oversees the entirety of AnyMind’s Japanese operations.
“Having started my career at AnyMind and grown alongside the company, I’m deeply honored to now lead our Japan business. As we enter a new phase of growth driven by AI and operational excellence, I’m excited to accelerate innovation across our offerings and further unlock value for our customers and ecosystem in Japan,” Fujita shared.
Kiatisak Watcharapruk – Managing Director of Creator Growth. Watcharapruk joins from Google, where he led product launches including Gemini across Asia Pacific. He replaces Punsak Limvatanayingyong, the founder of Moindy, a creator network acquired by AnyMind in 2019. “I'm thrilled to join AnyMind Group at such a pivotal time for the creator economy. AnyMind Group has established itself as a leader in empowering creators, and I'm particularly excited to harness the power of AI to optimize content creation, distribution, and monetization, driving further growth and creating even more opportunities for creators to thrive,” said Watcharapruk.
Masaki Okawa – Managing Director of Strategy. Okawa brings 16 years of experience from Procter & Gamble, most recently serving as Vice President, Oral Care, Japan/Korea. He also acts as non-executive Chief Strategy Officer at Logipeace. “I’m thrilled to join AnyMind Group. I aspire to be a catalyst to take AnyMind to the next level and become a world-renowned AI-native BPaaS company, by integrating AnyMind’s innovations and my extensive experiences of general management, business/organization development and marketing,” he said.
Steven Tan – Managing Director of Fulfilment & CEO, Arche Digital. Tan continues as CEO of Arche Digital, a Malaysian fulfilment company acquired by AnyMind. In his expanded role, he will oversee fulfilment strategy across warehousing and logistics, including AnyMind’s AnyLogi shipping platform. “We’re taking a strategic step to drive further operational excellence and sustainable scalability. I’m looking forward to using my expertise to deliver further innovation in our fulfillment operations, enhancing our online capabilities from AnyLogi with offline infrastructure across the region,” said Tan.
These appointments follow the earlier announcement of Lan Anh Nguyen as Country Manager of Vietnam in February 2025, underlining AnyMind Group’s ongoing commitment to regional leadership development and AI-powered business growth.
