AnyMind Group has introduced AnyDigital Max, an AI-powered solution aimed at helping advertisers address ad fatigue while improving the performance of user-generated content (UGC) across digital platforms.
The launch comes at a time when brands are grappling with rising campaign complexity and diminishing returns from repetitive creatives. With consumers increasingly exposed to similar brand messaging, maintaining engagement and cost efficiency has become a growing challenge.
AnyDigital Max is a tool to help advertisers analyse and scale UGC-led campaigns by combining artificial intelligence with performance data. According to the company, insights drawn from its APAC dataset in 2025 show that UGC ads delivered 2.4 times higher click-through rates, 3.7 times higher view rates and nearly 20% lower cost per click compared with traditional brand creatives.
The platform allows marketers to track content performance across social media, identify high-performing assets and apply AI-driven recommendations to optimise campaigns. It also enables campaign-wide visibility, giving advertisers a consolidated view of how different creatives and platforms are performing.
In addition to creative optimisation, the offering focuses on reducing manual intervention in campaign management through automation, allowing teams to streamline workflows and act on insights more quickly.
The solution is integrated with AnyMind Group’s broader ecosystem. This includes tools for sourcing influencer-led content, as well as access to a network of over 1,700 premium publishers to expand campaign reach. In markets such as Japan, advertisers can also tap into vertical video production capabilities through the company’s recent acquisition, MISM, which produces a large volume of UGC video assets annually.
Otohiko Kozutsumi, Chief Commercial Officer at AnyMind Group, said the increasing role of AI is reshaping both platform capabilities and advertiser expectations. He added that the company’s latest offering is designed to bring together data, creators and automation to enable faster decision-making and improved campaign outcomes.
