ORIGEM, the lab-grown diamond jewellery brand backed by Goldiam International Ltd., has introduced a 110% Lifetime Exchange Value proposition for its customers across India.
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Under the programme, customers can receive 110% exchange value on the diamond value of their ORIGEM jewellery for life, along with 100% exchange value on gold at the prevailing gold rate, subject to applicable terms and conditions. The initiative allows customers to exchange their jewellery for a different design over time, whether to mark a new milestone, update their collection or choose a piece that better suits their preferences.
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Anmol Bhansali, Managing Director, Goldiam International Limited, said, “The jewellery category has traditionally been built around the idea of permanence, but the consumer is changing. Today, personal style is far more fluid, and people want their purchases to work with the way they live and evolve. With ORIGEM’s 110% Lifetime Exchange Value, we are bringing that thinking into jewellery - giving consumers an added sense of confidence & financial security that their choice today will continue to hold value tomorrow. It is a step towards making the category more relevant to how consumers actually think and shop today. This is increasingly relevant in the lab grown diamond space, where we hope to encourage our customers to experiment frequently across a much larger variety of shapes than is otherwise affordable with natural diamonds.”
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Abhinav Kumar, President, ORIGEM, said, “We believe the first purchase should be the beginning of the jewellery journey, not the end of it. Consumers should have the freedom to discover different designs and make new choices without feeling restricted by an earlier purchase. Our lifetime exchange programme is built to enable exactly that, to not just allow, but also to reward upgrading one’s jewellery while making the overall experience of owning Origem diamond jewellery more contemporary and consumer-friendly.”
With the proposition, ORIGEM is placing greater focus on the post-purchase ownership experience as it looks to differentiate itself within the growing lab-grown diamond jewellery category. The offer is currently live across ORIGEM stores pan-India.
