Abheet Singh Bagga has exited SuperYou to co-found ENRJI with Chirag Barjatya, founder of PFC Club. The move marks Bagga’s transition from brand and growth leadership into entrepreneurship, with the duo looking to build a new-format energy brand for Indian consumers.
ENRJI is positioned as an energy candy brand aimed at making energy more accessible, convenient and affordable through a new product format. The brand will target demand for functional, on-the-go consumer products suited to modern lifestyles.
Bagga previously served as Associate Director – Brand and Marketing at SuperYou, where he worked across brand building, integrated marketing, consumer growth, strategic partnerships and cultural initiatives. He has also built experience in India’s consumer and creator ecosystem, particularly around internet-first and community-driven brands.
Barjatya is a fitness creator and entrepreneur and the founder of PFC Club, a science-led wellness ecosystem spanning coaching, diagnostics, telemedicine and premium health products. He has built a digital community around nutrition, supplements and consumer education, with an evidence-first approach to health and wellness.
At ENRJI, Bagga and Barjatya will jointly lead the company’s vision and growth, with responsibilities spanning brand building, business expansion, creator partnerships, community-led marketing and scaling the business in India’s functional consumer products market.
Speaking on the move, Bagga said, “I’ve always believed the most exciting brands are built at the intersection of a sharp consumer insight and an ambition that feels slightly unreasonable. ENRJI is exactly that. After years of building brands for others, I wanted to build something of my own, from the product and the category to the culture around it. Chirag and I saw an opportunity to rethink how India consumes energy, and we decided to build it rather than wait for someone else to.”
Barjatya said, “Abheet brings a strong understanding of modern brand-building and consumer growth. Beyond marketing, he has an instinct for culture, creators, and consumer behaviour that aligns perfectly with the kind of company we’re building.”
He added, “Building a company is ultimately about finding the right people to build it with. Abheet brings a rare combination of brand instinct, consumer understanding and an ability to turn ideas into businesses. We’ve both spent years studying what makes people adopt products and build habits around them, and we saw an opportunity to bring that thinking into a category that is still largely unexplored. The ambition is simple- build a company that is distinctly Indian in its insight, but global in its ambition.”
