Ranveer Singh co-founded nutrition brand SuperYou has introduced SuperYou Pro Creatine Monohydrate, expanding its product portfolio under the performance-focused SuperYou Pro line.
The launch comes as India’s performance nutrition market continues to grow, currently estimated at over ₹6,000 crore and expanding at 20–25% annually. The category is gradually shifting from niche fitness consumption toward broader adoption of science-backed supplementation among recreational athletes and active lifestyle consumers.
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Creatine monohydrate is among the most widely researched supplements in sports nutrition, supported by more than 1,000 clinical studies. It is commonly associated with improvements in strength, power output, recovery and cognitive performance, and is widely used in strength training, functional fitness and other athletic routines.
SuperYou had previously established its SuperYou Pro line through fermented yeast-based protein powders. With the introduction of creatine, the brand is expanding its offering to include additional supplements aimed at structured performance routines.
Ranveer Singh, Co-founder of SuperYou, added, “Creatine is foundational to any serious performance routine. When taken consistently, it helps you train harder, recover better, and steadily build strength over time. For me, performance has always been about discipline, not shortcuts. With SuperYou Pro Creatine, we wanted to build something clean, reliable, and designed for people who want to show up stronger every day.”
Nikunj Biyani, Co-founder, SuperYou, further added, “The Indian fitness consumer is evolving from casual supplementation to more structured performance habits. That demands credible, research-backed products. SuperYou Pro reflects our strategic focus in this space. Protein was our starting point, but performance nutrition goes beyond protein alone, and creatine is essential to that evolution. Our ambition is to build a long-term performance ecosystem aligned with how India moves, competes, and shows up every day.”
The product is formulated with micronized creatine monohydrate (200 mesh) to improve mixability and absorption. It also includes 1 billion CFU of Bacillus Coagulans probiotics, which the company says is intended to support digestive comfort.
According to the brand, each batch is NABL lab-tested, screened for heavy metals and manufactured to pharmaceutical-grade purity standards. The supplement is described as stimulant-free, non-habit-forming and containing zero sugar and zero calories.
SuperYou Pro Creatine is available in Orange Kick, Zesty Lemon, and Unflavoured variants. It is priced at ₹599 for a 100g pouch.
With the launch, the company is expanding its focus from protein-based products toward a broader performance nutrition portfolio.
