After the success of its protein wafers and multigrain chips, SuperYou, founded by Ranveer Singh and Nikunj Biyani, is expanding into functional fitness with the launch of SuperYou Pro — a protein powder using bio-fermented yeast technology.
SuperYou Pro features bio-fermentation tech, an advanced protein technology now available in India, powering fermented yeast protein powders combining plant and whey benefits. The product is 100% vegan, gut-friendly, and designed for smoother absorption and digestibility. It provides 24–27g of complete protein with all nine essential amino acids, zero allergens, and a PDCAAS score of 1.0/1.0 (comparable to whey).
Nikunj Biyani, Co-founder of SuperYou, said, “When I discovered bio-fermented protein technology, the most advanced and gut-friendly protein innovation, I knew we had to bring it to India. We wanted to create a protein powder that delivers clean nutrition, tastes great and performs even better. SuperYou Pro is exactly that.”
SuperYou Pro is offered in four variants: Chocolate, Cold Coffee, Masala Chai, and Unflavoured, providing options suited for various preferences and uses. The product targets a range of consumers including gym-goers, runners, and active individuals.
Ranveer Singh, Co-founder, added, “With fermented yeast protein powders, we knew we had something revolutionary on our hands. SuperYou Pro is a breakthrough that brings the best of both worlds: the simplicity of plant-based protein and the high performance of whey. It’s a great gut-loving, clean and complete protein powder - it's the love your muscles deserve.”
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SuperYou Pro carries certifications including NABLprotein verification, quality assurance from SGS China and SciEp Australia, and is manufactured in a US FDA and GMP-certified facility. It is non-GMO, plant-based, and free from soy, whey, and gluten.
SuperYou aims to capture 10% market share within 12 months, leveraging its consumer base and omnichannel presence. With this launch, SuperYou continues to develop its presence in the functional protein category, focusing on clean and science-backed nutrition.
