SuperYou, a protein-focused food brand co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani, has announced the launch of its latest product, Multigrain Protein Chips. Each pack contains 10 grams of protein and 3 grams of dietary fiber, aimed at consumers seeking healthier snack options.
The chips are available in four flavors: Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion. They are designed to appeal to a wide audience including working professionals, students, gym-goers, and teens.
This launch follows the strong performance of SuperYou’s Protein Wafers, which sold over 1.6 million units within 90 days of their November 2024 release. The move into multigrain chips marks the brand’s expansion within the functional protein snacking segment.
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“Our goal is to offer convenient, protein-rich alternatives without compromising on taste,” said Ranveer Singh. “With these chips, we’re giving people a way to snack without feeling guilty.”
Nikunj Biyani added, “We’ve built this product based on consumer feedback and market trends. It’s a step forward in offering better snacking choices with real nutritional value.”
SuperYou’s multigrain chips will be available through both online and offline channels. Customers can buy them via the brand’s website and platforms like Amazon, Flipkart, Zepto, Blinkit, and Instamart. Offline availability includes major retail chains like Reliance, 711, Noble Chemist, Wellness Forever, Ratnadeep, and over 1,000 standalone stores.
The launch comes at a time when India’s protein chips market is growing rapidly, with projections suggesting it could reach USD 99.3 million by 2030. SuperYou aims to capitalize on this trend by offering accessible, protein-based snacks to a broad consumer base.
