SuperYou, the snacking brand co-founded by Bollywood actor Ranveer Singh and Nikunj Biyani of Think9 Consumer Technologies, has introduced its Coffee-Flavoured Protein Wafer, positioned as a perfect pick-me-up for those who like their snacks bold and full of character.
The product launch is based on the insight that life’s best conversations often start with a coffee. Whether it's heart-to-hearts, power meetings, or spontaneous catch-ups, coffee has always been more than just a drink; it's a vibe. SuperYou’s latest launch aims to offer that vibe in a convenient, protein-packed wafer that is available for spontaneous consumption.
Commenting on the launch, actor Ranveer Singh said, “SuperYou is about celebrating everyday wins, and this wafer combines my two favourites - protein and coffee, bringing that burst of joy and energy. It's delicious, smooth, and I am sure like other flavours, this one will be a surprise too. This one's a 10/10!”
SuperYou Coffee-flavored wafer is positioned as the perfect balance between indulgence and nutrition for those who hustle hard and unwind right. It is ideal for on-the-go consumption or when taking a break. Made with a fermented yeast protein blend, it contains no palm oil and no added sugar, offering guilt-free enjoyment.
With this launch, SuperYou seeks to once again redefine the snacking game by proving that healthy doesn’t have to be boring. The coffee flavored protein wafer caters to fitness enthusiasts, flavour seekers and everybody in between, bringing together the best of both worlds.
Nikunj Biyani, co-founder of SuperYou, shared, "Coffee is a daily ritual for many, and we wanted to craft a flavour that matches that excitement. This protein wafer isn’t just about taste—it’s about delivering a rich, indulgent experience while staying true to our commitment to making protein fun and accessible to all.”
The new product is available on Amazon, Flipkart, Zepto, Blinkit, and Instamart, along with select modern trade stores like Reliance, Noble Plus, Wellness Forever, 7Eleven and Nature’s Basket.
