Swiss Beauty has partnered with Bigg Boss Season 20 as the show’s Special Partner in the makeup category. The season premiered on 6 September 2026 on Colors TV and JioHotstar, with Salman Khan returning as host.
The partnership will see Swiss Beauty integrated into the Bigg Boss House, supported by a dedicated branded segment and a paid advertising campaign running through the season. The association runs from 6 September to 18 October 2026, giving the brand visibility through the festive period, including Navratri and the weeks leading up to Dussehra and Diwali.
Mohit Goyal, Co-Founder, Swiss Beauty, said, “The strength of Bigg Boss lies in how consistently it stays in conversation. That makes the property particularly relevant for a brand like Swiss Beauty. Having a presence within the House, supported by a branded segment and our advertising campaign, gives us multiple touchpoints rather than relying on a single communication. Starting the association ahead of the festive peak is equally important for us, because we want Swiss Beauty to be familiar to consumers before the biggest shopping weeks arrive.”
As Season 20 premieres in September, Swiss Beauty will be present from the beginning of the season through 18 October, giving the brand a sustained place within one of India’s most recognisable entertainment franchises. For Swiss Beauty, it is a significant step in taking its beauty conversation beyond the category and into the mainstream.
Shalini Kochhar, Assistant Vice President, Swiss Beauty, said, “Bigg Boss has a reach and relevance that is difficult to replicate. For Swiss Beauty, coming into the House as Special Partner allows us to take the brand into a completely different kind of consumer conversation. We are not looking at this as a one-off visibility opportunity; the integration across the House, the branded segment and the campaign gives us the chance to stay connected with audiences through the season.”
The partnership follows Swiss Beauty’s recent entertainment-led collaborations, including its Harry Potter-inspired beauty collection. Through Bigg Boss, the brand is looking to connect with the show’s broad television and digital audience while strengthening visibility for its makeup portfolio. The association gives Swiss Beauty both in-show integration and wider media presence across the Bigg Boss broadcast ecosystem.
