ZOFF Foods is taking its ‘Know The Brand’ campaign a step further with Brand Ambassador and actor Shilpa Shetty, encouraging consumers to look beyond price, packaging and familiarity when choosing everyday kitchen essentials.
The latest campaign video featuring Shetty builds on the questions raised in the first phase of #KnowTheBrand, shifting the conversation from awareness to greater consideration at the point of purchase.
The campaign encourages consumers to look beyond what is visible on a pack and understand the journey behind the spices they buy — from sourcing and raw material selection to cleaning, processing, testing, storage and packaging.
“At a time when concerns around adulteration and food quality continue to make consumers more conscious of what they bring into their homes, initiatives like ‘Know The Brand’ are encouraging us to question, understand and make more informed choices about the products we consume every day,” said Shilpa Shetty, Brand Ambassador, ZOFF Foods.
“With ‘Know The Brand’, we have seen the conversation around spice quality move beyond the shelf to the larger consumer conversation, encouraging people to ask questions about what goes into the products they buy. Shilpa Shetty’s association adds further scale and visibility to this message, helping us take the importance of transparency, quality and informed choices to a wider audience,” said Akash Agrawalla, Co-founder, ZOFF Foods.
With Shetty joining the campaign, ZOFF Foods continues to use ‘Know The Brand’ to build awareness around transparency and greater quality consciousness in the everyday purchase of spices.
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