Limelight Lab Grown Diamonds has launched its latest campaign film featuring brand ambassador and investor Shilpa Shetty, introducing 'Navarambh', a curated bridal jewellery collection aimed at the modern bride.
The campaign film highlights the emotions and significance of wedding gifting, presenting 'Navarambh' as a gift symbolizing love and new beginnings. The collection comes in an elegantly crafted keepsake box and features seven diamond jewellery pieces designed to be modern, versatile, and suitable for multiple occasions, from Karwa Chauth dinners and cocktail parties to Diwali celebrations and anniversaries.
Watch the campaign here:
Shilpa Shetty, brand ambassador and investor, said, “'Navarambh' is truly special! It is for the bride who carries a new vision and embraces every moment with grace and style. It’s jewellery that is timeless yet practical, a treasure she can adorn on multiple occasions, making it the perfect gift for the start of her new journey.”
Pooja Sheth Madhavan, Founder & Managing Director of Limelight Lab Grown Diamonds, added, “At Limelight, we believe in redefining the way jewellery is perceived and worn. With 'Navarambh', we wanted to create a collection that resonates with the aspirations of today’s bride – versatile, elegant, and truly meaningful. It’s more than jewellery; it’s a celebration of her new beginnings. We believe this narrative will deeply resonate with today’s bride, who seeks jewellery that mirrors her individuality, celebrates her milestones, and goes beyond being locked away to truly become part of her life.”
Rupali Shrivastava, Chief Marketing Officer, said, “With 'Navarambh', we are rolling out one of our most extensive campaigns yet across digital platforms, print, television, and in-store experiences to ensure we reach brides and families at every touchpoint of their jewellery journey. The campaign film beautifully captures how 'Navarambh' offers a practical solution for today’s bride. To make this festive season even more special, Limelight has also launched the Annual Bash, the most awaited sale of the year, featuring Flat 30% OFF on Diamond Value and 100% OFF on Making Charges across all stores. This ensures brides and families can celebrate Diwali with stunning jewellery that is both aspirational and attainable.”
The ‘Navarambh’ collection is priced starting at ₹5.99 lakh and is available across Limelight’s 50+ stores in 45+ cities.
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