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ZOFF Foods (Zone of Fresh Food) has launched an exciting new digital ad campaign featuring Bollywood actress and fitness icon Shilpa Shetty. The campaign highlights the brand’s commitment to bringing the finest whole spices to homes across India, offering an unmatched taste experience. ZOFF Foods aims to redefine the spice category by focusing on freshness and authenticity, setting a new standard for flavour in kitchens nationwide.
The campaign, titled ‘Khadey Masale Matlab ZOFF’, creatively captures the raw essence of whole Indian spices. Featuring four distinct variations, it showcases the vibrant traditions and rich flavours that ZOFF brings to every household. The collaboration with Shilpa Shetty embodies the brand's mission to blend health, flavour, and innovation.
Akash Agrawal, Co-founder of ZOFF Foods, commented: “At ZOFF Foods, we are committed to offering our consumers the freshest, highest-quality whole spices that elevate the flavor and health of every meal. As we continue to innovate and expand our offerings, we are excited to launch our new campaign that celebrates the joy of cooking and the importance of healthy living. Collaborating with Shilpa Shetty, who is not just a wellness advocate but the perfect embodiment of authenticity, and yoga, brings this campaign to life in the most vibrant way. Nobody better than Shilpa could bring that perfect mix of purity and vitality, making it a true blend of flavor and health. Together, we aim to inspire consumers to embrace a flavorful and healthy way of living.”
Shilpa Shetty added, “I always look for brands that align with my values of health, quality, innovation, and authenticity. What truly drew me to ZOFF Foods was their cutting-edge grinding technology, which preserves the true flavor of the whole spices and keeps them fresh for longer durations and packaged in a modern, convenient Ziploc pouch. Being the face of this exciting campaign is an absolute honor, and I’m thrilled to be part of a brand that’s continuously innovating at every step. I am excited about this partnership and look forward to see ZOFF Foods’ products in every Indian household.”
This campaign will be rolled out across digital platforms, further solidifying ZOFF’s commitment to delivering fresh, healthy flavours to kitchens across India.
