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Cannes Lions 2025
India’s Fading Pharma Spark at Cannes: A Pause or a Reset?
BY Anjana Naskar

Cannes Lions 2025
Fresh from the Croisette: Today’s Shortlists Are…
BY TEAM IMPACT

Creative Zone
Ads In Focus
BY Anushka Sengupta

Cannes Lions 2025
Godrej Creative Lab Shortlisted at Cannes Lions 2025 for Vision Health Campaign
BY TEAM IMPACT

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Niva Bupa Launches #World’sMostResponsibleDad Campaign Ahead of Father’s Day
BY TEAM IMPACT

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Freedom Groundnut Oils Launches Campaign Highlighting Cultural Connections Through Food
BY TEAM IMPACT

More From Impact
Narayana Health Launches Nationwide Emergency Awareness Campaign with 24x7 Helpline
BY TEAM IMPACT

More From Impact
‘Achha Kiya Insurance Liya’: From Awareness to Action Across India
BY Antora Chakraborty

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Zuno Launches 'Say Hi' Campaign to Promote Mental Health Awareness
BY TEAM IMPACT

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How Brands Can Win in 'Many Indias' by Choosing the Right Cultural Archetype
BY Shivam Puri

More From Impact
Practo Appoints Shoumyan Biswas as Global Chief Strategy & Marketing Officer
BY TEAM IMPACT

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Himalaya Launches Second #ItStartsWithGums Campaign on Gum Health Day 2025
BY TEAM IMPACT

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Sun Pharma Launches New Brand Campaign Emphasising Its Impact Across India
BY TEAM IMPACT

More From Impact
Lowe Lintas Wins Cofsils Mandate to Lead Brand and Communication Strategy
BY TEAM IMPACT

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DCM Shriram Foundation Marks Mother’s Day with Maternal Health Campaign
BY TEAM IMPACT

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Reckitt Unveils 18-Foot Mosquito Sculpture in Bhavnagar on World Malaria Day
BY TEAM IMPACT

Spotlight
When Supplements started gaining in India
BY Aryan Khanna

More From Impact
Saffola Masala Oats Hits a Six with Sanjay Manjrekar in Playful Cricket Ad
BY TEAM IMPACT

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Milind Soman Fronts Centre for Sight's Eye Health Campaign Challenging Ageing
BY TEAM IMPACT

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Anchor Oral Care Expands in North East, Names Aimee Baruah Brand Ambassador
BY TEAM IMPACT

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ADS IN FOCUS

Which are the ads that hit the bull’s eye on creativity, here’s IMPACT’s pick for the week

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FOOD ON THE GO

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IMPACT OF FREE DISH’S GROWING IMPORTANCE ON THE INDIAN TELEVISION ECOSYSTEM

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