Piramal Consumer Healthcare has announced the launch of Little's AirSense Ultra-Premium Baby Diapers. The launch is supported by an integrated communications campaign built on the thought ‘Made to breathe’.
The product is designed in line with the brand’s core philosophy ‘Science with Care’, and targets the premium diaper category.
Commenting on the launch, Abhishek Kumar, Vice President – Marketing, Piramal Consumer Healthcare said, "Today’s parents are becoming increasingly conscious about the products they choose for their babies and are willing to invest in solutions that offer enhanced comfort, safety and care. With Little’s AirSense Baby Diapers, we’ve brought together advanced breathability through 50 million Breathable Pores with thoughtful innovations designed around a baby’s everyday comfort. With this, we are delivering a product built on the 3S promise—soft, safe and sensitive, and reimagining everyday diapering through breathability-led innovation that puts a baby’s comfort at the heart of the experience.”
Yami Gautam Dhar, who is the brand ambassador for Little's, added, "As a mother, nothing matters more than knowing your baby feels comfortable, fresh and protected throughout the day. That's what I love about the new Little's AirSense Baby Diapers. Thoughtful innovations like 50 million Breathable Pores, Shea Butter and Bubble layer technology reflect the kind of gentle care every parent looks for. I'm delighted to be associated with a brand that continues to create products designed to make parenting a little easier while keeping babies happy and comfortable every day."
