Piramal Consumer Healthcare’s Tetmosol has appointed actor Pankaj Tripathi as its brand ambassador, while also launching a new campaign featuring him.
Focused on heat-related skin infections, the campaign highlights the struggles of Indians leading active, outdoor lifestyles as they navigate heat, sweat and hygiene-related challenges. These conditions often lead to persistent skin infections that extend beyond physical discomfort to impact confidence and day-to-day productivity. Tetmosol presents itself as an efficacy-led solution for such persistent skin infections.
Commenting on the development, Sai Ponugoti, CEO, Piramal Consumer Healthcare said, “Tetmosol has long been trusted by consumers for its efficacy in addressing skin infections. With our new campaign and positioning of ‘skin infection ka expert solution,’ we are sharpening our focus on solving persistent skin infections and cementing the brand’s authority as an effective solution for skin infections.”
Further highlighting that the association with Pankaj Tripathi is a natural fit, Ponugoti said, “His authenticity, relatability and credibility align strongly with our brand values and help us communicate this message with greater impact.”
Sharing his thoughts on the association, Tripathi said, “The most impactful stories come from everyday realities. Skin infections are something many people deal with in their daily lives but often don’t pay enough attention to until it starts affecting their productivity and confidence. What I like about Tetmosol is its clear, solution-led approach to provide effective relief from skin infections. I’m glad to be associated with a brand that understands a real, everyday concern and helps people feel more confident in their own skin."
Besides the new brand ambassador and campaign launch, Tetmosol has also announced expansion of its portfolio with the pan-India launch of Tetmosol Prickly Heat Powder, marking its entry into adjacent, summer-relevant skin health and hygiene categories.
“Our expansion into adjacent categories such as prickly heat reflects our intent to strengthen Tetmosol’s role as a more comprehensive and trusted partner in skin health for Indian consumers. Beyond functional efficacy, our new campaign underscores the link between skin health, confidence and everyday performance, enabling individuals to overcome skin health concerns effectively and focus on what matters most while advancing our mission of helping India live free from skin infections,” Ponugoti added.
