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Cover Story
Media Buy, DIY?
BY Anaum Shaikh

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Piramal Consumer Healthcare launches Little's AirSense baby diapers with new campaign
BY TEAM IMPACT

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Max Healthcare appoints Pawan Kumar Marella as Chief Experience and Brand Officer
BY TEAM IMPACT

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Redcliffe Labs names Ramesh Krishnan Independent Director
BY TEAM IMPACT

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Tarun Singh elevated to AVP - Sales & Marketing at Max Healthcare
BY TEAM IMPACT

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Wipro Consumer Care acquires Good Home and Eva brands from TTK Healthcare
BY TEAM IMPACT

IMPACT Stories
Doctor Knows Best: How Medical Experts Are Becoming the New Influencers
BY Anaum Shaikh

CMO Interview
Best Foot Forward
BY Antora Chakraborty

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Zydus Lifesciences expands 'Liver Ki Suno' campaign with new awareness film
BY TEAM IMPACT

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Piramal Consumer Healthcare Unveils ‘i-choose’ Master Brand for Women’s Intimate Care
BY TEAM IMPACT

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Alite takes on acne misinformation with new campaign featuring Anushka Sen & Taaruk Raina
BY TEAM IMPACT

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Ayuvya launches Diabo Plus Shots with new wellness campaign
BY TEAM IMPACT

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Redcliffe Labs launches preventive healthcare campaign featuring Gautam Gambhir
BY TEAM IMPACT

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Softovac launches ‘Kabz Ka Kabza’ campaign featuring Varun Dhawan
BY TEAM IMPACT

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Abbott’s ‘Strength to Live Your Dreams’ campaign highlights importance of good health
BY TEAM IMPACT

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Sun Pharma to acquire Organon in $11.75 billion all-cash deal
BY TEAM IMPACT

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Good Monk partners with Arshdeep Singh for campaign on preventive healthcare for elderly
BY TEAM IMPACT

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Tetmosol ropes in Pankaj Tripathi as brand ambassador, launches new campaign
BY TEAM IMPACT

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From Earth to Orbit: Dulcolax Powers Digestive Health on NASA’s Artemis II Mission
BY TEAM IMPACT

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Bayer Sets Guinness World Record For Mobilising 700 Doctors Nationwide
BY TEAM IMPACT

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