Preventive healthcare brand Good Monk, a part of Superfoods Valley Pvt. Ltd., has partnered with Indian cricketer Arshdeep Singh for their latest campaign on preventive health measures for the elderly.
The campaign features a slice of life film about young Indians and their growing fear for their aging parents' health.
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According to the brand, Singh is known for his discipline, resilience and commitment to improving performance, which embodies the brand philosophy.
The film is centred on Good Monk Healthy 50+, which aims to solve the evolving nutritional requirements of adults over 50 years. Staying consistent with small habits has a profound compounding impact on health—a message that the campaign aims to communicate.
Commenting on the campaign, Amarpreet Singh Anand, Founder & CEO, Good Monk (SuperFoods Valley Pvt. Ltd.) said, “We created Good Monk with a goal to fortify Indian meals and along the way, we realised that while most health challenges prevail in the 50+ age bracket, there is barely any solution that focuses on this age group. This led to the creation of Healthy 50+.”
He added, “Partnering with Arshdeep Singh for this was an obvious extension as he embodies the brand philosophy optimally. He has been extremely vocal about his parents' role in his journey and his concern for them. Through this film and partnership, we are championing the importance of preventive healthcare for the elderly in our families. We hope this campaign and message resonates with the audiences and they embark upon this journey with Arshdeep and us.”
