Zydus Lifesciences Limited has launched the second film under its Liver Ki Suno campaign, continuing its efforts to raise awareness about liver health and encourage preventive care. Conceptualised, scripted and produced by TheSmallBigIdea, the film features veteran actor Ashish Vidyarthi.
The campaign draws attention to the importance of early detection, highlighting that liver disease can often progress without noticeable symptoms. Through a relatable narrative, the film encourages people to be more mindful of their liver health and seek timely screening.
As part of the initiative, Zydus Lifesciences is urging individuals, particularly those living with diabetes, excess body weight or high triglyceride levels, to consult healthcare professionals and consider including liver scans as part of their routine health check-ups.
The film is now live across YouTube, Instagram, Facebook, LinkedIn and X as part of the company's ongoing public awareness campaign.
The latest edition of the campaign features Sana Makbul and Vivek Dahiya.
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