Zydus Wellness has entered the performance hydration segment with the launch of Glucon-D Recharge, marking an expansion of its Glucon-D portfolio. The company has also appointed Milind Soman as brand ambassador for the new range.
The move comes amid the rapid growth of India’s performance hydration category, driven by rising fitness awareness and a broader shift towards everyday wellness and active living. With Glucon-D Recharge, the brand aims to build on its legacy in instant energy while positioning itself as a science-backed solution for sustained energy and hydration.
Glucon-D Recharge combines glucose and electrolytes to support energy and hydration, particularly for endurance activities. The range also includes a no-added-sugar electrolyte drink for rapid rehydration and will be available in ready-to-drink bottles and sachet sticks, extending the brand beyond its traditional powder formats.
Tarun Arora, CEO, Zydus Wellness, said, “India’s fitness paradigm is undergoing a decisive shift. Movement is no longer an aspiration reserved for a few and is becoming a daily expression of how people choose to live healthier, more fulfilling lives. At Zydus Wellness, we see this as a strategic inflection point to reimagine the role of Glucon-D from a trusted source of instant energy to a future-forward, science-backed brand that enables sustained, everyday movement. With Glucon-D Recharge, we are entering the performance hydration space in a bid to support millions of Indians in staying active, consistently and sustainably. In this journey, we are delighted to partner with Milind Soman, whose philosophy of mindful, everyday movement reflects the future we envision.”
Speaking about the association, Milind Soman, said, “For me, fitness has never been about intensity or chasing perfection. It is about staying consistent and enjoying everyday movement, whether it is running, walking, or simply being active. Over the years, I have realised that small, daily habits make the biggest difference. I am glad to partner with Glucon-D Recharge because it encourages people to stay active in their own way while supporting their bodies with the right energy and hydration.”
The launch will be supported by an integrated marketing campaign, including partnerships with fitness communities, centred on the idea of everyday movement. Anchored in the message ‘Move. Recharge. Repeat’, the campaign aims to position the product as a consistent energy and hydration companion.
Glucon-D has traditionally been associated with instant energy in India. With this launch, Zydus Wellness is looking to reposition the brand to align with evolving consumer lifestyles focused on regular activity and sustained wellness.
