Zydus Wellness has expanded the Complan portfolio with the launch of Complan Powerplay, a ready-to-drink nutritional milkshake, marking the brand's entry into India's ready-to-drink dairy beverages category.
Targeted at children aged seven to nine, the new product is designed to support active lifestyles with 10g of milk protein per 160ml serving, along with calcium, vitamin D2 and prebiotics. It is available in Chocolate and Vanilla variants and contains no added sugar, preservatives, artificial colours or flavours.
Commenting on the launch, Tarun Arora, CEO & Whole Time Director, Zydus Wellness Ltd., said: "Children's lifestyles today are fundamentally different from what they were a decade ago, and nutrition solutions must evolve alongside them. At Zydus Wellness, our innovation strategy is centered on identifying emerging consumer behaviours and creating relevant formats that seamlessly fit into everyday life. Complan Powerplay is a natural extension of the brand's trusted nutrition heritage into a fast-growing adjacent category, allowing us to address new consumption occasions while remaining focused on delivering science-backed nutrition."
To support the launch, the company has unveiled an integrated campaign titled 'Har Passion Ko Do Poshan', celebrating children's diverse interests while positioning Complan Powerplay as a convenient nutritional companion for school, sports and hobby occasions.
The campaign is being rolled out across television, Meta, YouTube, Snapchat and other digital platforms.
