Ayuvya has launched Diabo Plus Shots, a new Ayurveda-inspired wellness supplement positioned around convenience and portability for diabetic consumers. Alongside the launch, the brand has rolled out a digital campaign titled ‘Ditch the Juice, Take the Shot’.
The campaign highlights the growing need for simple and easy-to-consume wellness formats for consumers managing diabetes and metabolic health alongside busy lifestyles. Through the campaign film, the brand positions the product as a portable alternative designed to fit into everyday routines without disrupting work, travel or daily schedules.
Diabo Plus Shots are presented in a ready-to-drink format aimed at supporting consistency in wellness habits. The brand said the product has been designed keeping portability, ease of use and accessibility in mind, especially for consumers who struggle to maintain regular wellness routines.
Commenting on the launch, Pawanjot Kaur, Co-Founder, Ayuvya said, “Diabo Plus Shots were created with a very clear understanding of the modern diabetic consumer’s lifestyle. People today want wellness solutions that are not just effective but also convenient enough to carry everywhere and consume without disrupting their routine. With Diabo Plus Shots, we wanted to build a one-of-a-kind sugar control supplement that solves for portability, ease of usage, and consistency so consumers do not end up missing their wellness support. At the same time, we also wanted to bring meaningful product innovation into the Ayurveda category, where such consumer-focused formats are still relatively uncommon.”
The campaign further underlines the role of small, consistent wellness habits supported by convenient health formats. With the launch, Ayuvya aims to expand its portfolio of modern Ayurveda-inspired wellness products targeted at consumers seeking practical and lifestyle-friendly health solutions.
