Paisabazaar has launched a new integrated campaign for its Credit Premier League (CPL), featuring former Indian cricketer and commentator Irfan Pathan.
CPL is the company’s initiative aimed at encouraging consumers to track, understand and improve their credit scores through rewards and gamified engagement. The platform positions the initiative as part of its broader effort to make conversations around credit health more mainstream.
The new campaign uses cricket-inspired storytelling to connect responsible credit behaviour with themes of discipline, consistency and performance. Conceptualised by Magic Circle and produced by Emotion Pictures, the campaign will be rolled out across television, digital and social media platforms.
Speaking on the campaign, Cricketer and Commentator Irfan Pathan said, “Discipline, consistency and performance matter in cricket—and the same goes for your credit score. Excited to collaborate with Paisabazaar on CPL, a unique initiative that combines competition, rewards and awareness to make conversations around credit score more engaging. I loved being part of this fun, high-energy campaign that puts credit health in the spotlight like never before. Hopefully, it encourages more Indians to track, understand and improve a score that truly matters.”
Commenting on the initiative, Santosh Agarwal, CEO, Paisabazaar said, “At Paisabazaar, our focus has always been on making credit score more accessible and engaging for consumers. With CPL, we bring together the energy of sport, entertainment and rewards to further scale this awareness initiative. Our exciting new collaboration with Irfan Pathan should help us take our campaign up a few notches and drive deeper consumer engagement around credit score across the country.”
As part of the latest edition of CPL, consumers with the highest credit score in the country stand a chance to win ₹1 lakh, while state-level winners will receive ₹10,000 each. Users can participate by checking their free credit score through the Paisabazaar app and platform.
