Healthy Master has launched a new campaign featuring fitness icon and wellness advocate Milind Soman, as the brand looks to strengthen its presence in India’s growing healthy snacking segment.
The campaign is centred around mindful eating and conscious snacking habits, using a digital-first film and a series of short-format content pieces to address changing consumer behaviour around food choices. Through relatable storytelling, the campaign highlights the balance consumers seek between cravings, convenience and healthier alternatives.
The main film featuring Soman focuses on the everyday dilemma around snacking, shifting the conversation from avoiding snacks to making better food choices. The campaign also includes product-led films across categories such as healthy chips, millet noodles, tea-time snacks and protein-rich trail mixes.
Commenting on the campaign, Tarun Agarwal, CEO and Co-founder, Healthy Master said, “Consumers today are far more aware about what goes into their food, but they also don’t want healthy eating to feel restrictive or complicated. With this campaign, we wanted to present healthy snacking in a way that feels relatable, enjoyable and honest. Milind Soman’s credibility and lifestyle philosophy aligned naturally with the values we stand for as a brand.”
Speaking on the association, Actor, Model and Fitness Icon Milind Soman said, “I’ve always believed that fitness begins with everyday choices and consistency. One of those everyday choices is snacking. Healthy Master focuses on mindful nutrition without it feeling forced or unrealistic. The products are built around clean ingredients and practical healthy snacking, which made this collaboration authentic to me.”
Founded as a clean-label snacking brand, Healthy Master offers a portfolio of over 250 products spanning healthy snacks, millet-based foods, baked alternatives and functional nutrition offerings. The company has also gained visibility following its appearance on Shark Tank India.
The campaign will be amplified across digital and social media platforms, along with quick-commerce and performance-led content integrations.
