Crocs has launched a new sandals campaign in India featuring all-female pop band W.i.S.H., as the brand looks to strengthen its sandals category in the market. The campaign introduces Crocs’ latest sandal silhouettes—Saturday and Soho—designed for spring-summer dressing with a focus on style, comfort and versatility.
Built around Crocs’ global “Glad You Noticed” narrative, the campaign celebrates effortless style moments and self-expression. Fronted by W.i.S.H., the campaign brings together music, fashion and culture to reflect the ease and confidence associated with the season.
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The new range includes the Saturday Sandals as the hero silhouette, alongside the Soho Sandals. Designed with Crocs’ signature comfort, the collection combines lightweight construction, everyday wearability and versatile styling suited to Indian weather conditions. Staying true to the brand’s identity, the sandals can also be customised with Jibbitz charms.
Speaking on fronting the campaign, W.i.S.H. said, “Crocs has been a part of our everyday lives for a long time, so fronting this campaign feels like a natural fit. What we’ve always loved about the brand is how effortlessly it blends comfort with personality. With sandals, that same ease and individuality comes through, making them perfect for the kind of everyday moments this campaign celebrates.”
Commenting on the campaign, Varun Sehgal, Senior Vice President and General Manager, APAC, Crocs said, “Sandals are an important focus area for us in India as we continue to evolve our portfolio to reflect changing consumer preferences and unlock new growth opportunities. With the launch of our new silhouettes, we are bringing fresh energy to the category, designed for a younger female consumer who is looking for style, versatility, and comfort in equal measure. This campaign allows us to build stronger cultural relevance for sandals while strengthening our connection with the next generation of Crocs consumers.”
