SBI General Insurance has appointed Pankaj Tripathi as its Brand Ambassador and launched an integrated brand campaign titled ‘Chuniye Bharosa, Apno Sa’.
The campaign brings together the actor and the insurer around the theme of trust and transparency. As part of the initiative, the company has released a health insurance film highlighting its positioning as a partner in safeguarding families.
Featuring Pankaj Tripathi, the film portrays him as a central figure within his family, expressing care through everyday actions. The narrative reflects the insurer’s stated role in providing protection and support to policyholders. The film has been conceptualised and executed by TBWA Lintas.
The campaign comes amid rising medical costs and increasing health awareness, factors that have contributed to growing demand for comprehensive health insurance as part of financial planning. SBI General Insurance said it is focusing on product innovation, technology integration and transparent claim settlements.
Speaking on the collaboration, Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “India is witnessing a clear shift in how families approach healthcare and financial security. With rising medical costs and increasing health awareness, comprehensive health insurance has become essential rather than optional. Through the ‘Chuniye Bharosa, Apno Sa’ campaign and our partnership with Pankaj Tripathi, we aim to raise awareness about the need for proactive health protection while reinforcing our commitment to making insurance simple, accessible, and responsive to the evolving needs of Indian households.”
Pankaj Tripathi, Brand Ambassador, SBI General Insurance, said, “I am thrilled to be associated with SBI General Insurance, one of the strongest brands in the General Insurance industry as their brand ambassador. What truly moves me is the brand’s unwavering commitment to providing protection and the trust that it has among the customers. What touched me to the core is the campaign's heartfelt narrative, 'Chuniye Bharosa, Apno Sa’ - a promise that radiates warmth, deep responsibility, and an unbreakable sense of family and belonging. Through this film, the brand is igniting nationwide awareness about the critical necessity of health insurance, ensuring families across India are protected when it matters most.”
Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance, further added, “We are delighted to welcome Pankaj Tripathi as our Brand Ambassador and to be the face of our new brand film. The film celebrates the quiet heroism of the common man, who does everything to improve the quality of life for his family as does SBI General Insurance to provide protection via Health Insurance.”
The integrated campaign will run across print, television, out-of-home, OTT and social media platforms. The company said the campaign aims to strengthen brand recall and reinforce its position in financial protection.
