SBI General Insurance has released a digital video for Father’s Day that explores the role of paternal guidance across generations. The short film presents how a father’s recurring use of the word “No” serves as a form of protection and care.
Set across different decades, the video depicts how this response, while often misunderstood, reflects a father’s sense of responsibility. It concludes with a present-day scenario where a father agrees to his adult children’s request for health insurance, signalling a moment of mutual understanding.
Commenting on the campaign, Mr. Rathin Lahiri, Head Marketing & CSR at SBI General Insurance, said: “Through this digital film, we wanted to celebrate the deep, often unspoken love and wisdom that fathers impart through life’s simple moments. Just as a father’s ‘No’ is rooted in protection and care, our role as an insurer is to provide that same sense of security to families. We hope this film resonates with everyone and reminds us of the value of safeguarding our loved ones’ future.”
The video will be promoted across platforms including YouTube, Instagram, Facebook, LinkedIn, and X.
