Hyundai Motor India has roped in acclaimed Bollywood actor Pankaj Tripathi as its new brand ambassador, reinforcing its focus on building deeper emotional connections with Indian consumers.
The move is seen as a strategic step by the automaker to leverage Tripathi’s mass appeal, rooted charm, and credibility. Known for his versatile performances and grounded persona, Tripathi is expected to bring a fresh layer of relatability to the brand’s communication, especially in Tier 2 and Tier 3 markets.
“His grounded persona, exceptional talent, and widespread appeal resonate with the values of HMIL and our vision of ‘Progress for Humanity’,” said Tarun Garg, Whole-Time Director and Chief Operating Officer, HMIL. “We are delighted to welcome him to the Hyundai family.”
Tripathi, sharing his excitement about the association, said, “My first car was a Hyundai, and the relationship has only grown stronger over the years. I truly connect with the brand’s simplicity, sincerity, and commitment to staying rooted in values.”
Hyundai has a legacy of aligning with well-recognized personalities to strengthen its brand identity, and Tripathi joins the roster of existing ambassadors. The brand said this new partnership is aimed at enhancing its emotional resonance across the country.
