Fortis Healthcare Launches #ConsultFirst Campaign with RepIndia

Fortis Healthcare and RepIndia have launched their #ConsultFirst campaign to encourage people to consult qualified medical professionals before turning to online searches, artificial intelligence (AI) tools, home remedies or advice from friends and family for health concerns. 

The campaign addresses the growing tendency to seek health information online before consulting a doctor. Through digital creative, it highlights how relying on online information and informal recommendations can lead to self-diagnosis, incorrect assumptions, and delays in seeking appropriate medical care. The campaign is being amplified across digital platforms, including JioHotstar.

The #ConsultFirst campaign draws a distinction between accessing health information and receiving a professional medical assessment. While search engines, AI-powered platforms and informal recommendations can offer quick answers, they may not account for an individual’s medical history, symptoms or specific healthcare needs.

Through relatable communication, Fortis Healthcare and RepIndia aim to encourage people to make professional medical consultation their first step when addressing health concerns.