Mamaearth, India's leading purpose-driven baby and personal care brand, has unveiled a new campaign for its Mosquito Repellents, featuring Bollywood actress and brand ambassador Shilpa Shetty Kundra. With mosquitoes posing a significant threat to children’s health, the campaign stresses the importance of protecting little ones from such dangers. It reinforces Mamaearth’s commitment to providing gentle yet effective mosquito protection to ensure the safety and comfort of children.
The campaign film captures a heartfelt moment between a mother and her child, showcasing the daily struggles parents face when trying to protect their children from mosquitoes. It emphasises the efficacy of Mamaearth’s Mosquito Repellent range, which is enriched with natural ingredients such as Citronella Oil, Eucalyptus Oil, and Peppermint Oil. These repellents provide up to 12 hours of protection, making them essential for parents who prioritise their children’s health.
Shilpa Shetty Kundra commented on the campaign: “As a mother, my children’s well-being is always my biggest priority. I have always been cautious about the products I use, ensuring they are free from harmful chemicals and completely safe. Mosquito bites are a constant worry, and it’s reassuring to have a natural, toxin-free solution like Mamaearth’s Mosquito Repellents. This campaign is close to my heart because it empowers parents with a safe and effective way to protect their little ones while allowing them to explore the world worry-free.”
Anuja Mishra, EVP & Chief Marketing Officer of Honasa Consumer Ltd., added: “At Mamaearth, we recognise that mosquito protection is a major concern for parents, as it directly impacts their child’s health and well-being. With our Mosquito Repellent patches, we are not just offering a product but solving a larger problem by providing parents with a quick, easy, safe, and effective solution they can trust. Formulated with natural ingredients, our repellents ensure long-lasting protection while being gentle on delicate skin. Through this campaign, we aim to reinforce our commitment to baby-safe care by not only offering toxin-free products but also raising awareness about the importance of choosing natural solutions. Partnering with Shilpa Shetty Kundra, a mother who shares our philosophy, allows us to authentically connect with parents and empower them with a reliable way to protect their little ones.”
Priya Pardiwalla, Chief Creative Officer of Steve Priya, shared the thought behind the campaign: “Every evening, parents witness a familiar scene – children by the door, shoes on, eyes sparkling, hearts racing to run out and play. But outside, something else is waiting too. Mosquitoes. This quiet tug-of-war between joy and worry sparked the heart of our film. Because no parent should have to choose between protection and peace of mind. With Mamaearth mosquito repellents, parents have a way to guard playtime with 12-hour protection, made from nature, free from toxins. So children don’t have to wait to be children. Not even for a moment.”
Mamaearth’s baby care range is known for being free from toxins and harmful chemicals, providing gentle care for delicate baby skin. As the flagship brand under Honasa Consumer’s portfolio, Mamaearth continues to be a trusted name in skincare, baby care, and hair care. The brand remains committed to sustainability through its Plant Goodness Initiative while offering safe and effective solutions for families.
