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Cover Story
Star Power or Scroll Power
BY Antora Chakraborty

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Honasa opens South specific influencer marketing mandate
BY TEAM IMPACT

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Mamaearth Marks Ninth Anniversary With Clean-Air Initiative Across Delhi NCR
BY TEAM IMPACT

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Palak Tiwari brings glass-skin glow to Mamaearth’s new Rice Face Wash film
BY TEAM IMPACT

Cover Story
Boardroom Stars to Ad-Stars
BY TEAM IMPACT BY Aryan Khanna

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Moving From 1K to 1M Customers: Rethinking New Customer Acquisition in the Digital Age
BY admin

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FNP’s #RakhiBanayeinKhaas Brings Brands Together with Festive Collaboration
BY TEAM IMPACT

Talking Point
Rise of conscious consumerism
BY Anjana Naskar

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Ghazal Alagh welcomes Lakmé to the SPF 50 club with LinkedIn post and a Billboard
BY TEAM IMPACT

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Mamaearth Launches New Mosquito Repellent Campaign Featuring Shilpa Shetty
BY TEAM IMPACT

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Mamaearth Launches 'Hai Proof Tabhi Mama Approved' Campaign with Shilpa Shetty
BY TEAM IMPACT

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Mamaearth’s Kerala Thaali: Hair Care with Heritage
BY TEAM IMPACT

Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna

Creative Zone
LATEST AD CAMPAIGNS
BY Anupama Sajeet

Interview
‘THE SWEET SPOT BETWEEN DELIGHT & BEAUTY SETS US APART’
BY NEETA NAIR

CMO Interview
COMBINING TRADITIONAL REMEDIES WITH SCIENCE
BY Anjana Naskar

Creative Zone
LATEST AD CAMPAIGNS
BY Mitaksh Jain

Backbeat
LOCKDOWN MUSINGS FROM A MOTHER AND ENTREPRENEUR
BY GHAZAL ALAGH

TOP STORY

Ads in Focus

Four campaigns from this week that turn familiar insights into distinctive brand stories


A Whole Lotta Fan Love


30 Years Young, Ready To Accelerate: Hyundai CEO Tarun Garg


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