As part of its #RakhiBanayeinKhaas campaign, FNP has launched a collaboration-led initiative for Raksha Bandhan. The drive brings together brands to co-create symbolic Rakhis that reflect their values—ranging from joy and resilience to tradition and innovation.
Participating brands include MX Player, Mamaearth, Big Basket, MyFitness, Wild Stone, among others. The campaign blends festive storytelling with brand expression in a unique format, enabling creative partnerships that elevate brand narratives.
FNP’s #RakhiBanayeinKhaas is aiming to spark interest with its cultural relevance, collaborative creativity as each participating brand is designing a bespoke Rakhi, showcased via co-branded Instagram posts on FNP’s page with a personalized message that ties into the sibling bond and striking high engagement.
“At FNP, we believe festivals offer a powerful moment for storytelling. This initiative helps brands join the cultural celebration in a deeply personal and creative way,” said Avi Kumar, CMO at FNP.
FNP, known for previous campaigns like #PyaarAisaKaro, is continuing to explore how brands engage with tradition and emotion during cultural moments like Raksha Bandhan.
