GM Modular, one of India's leading brands for modern electrical solutions, has launched a new campaign for its Aero 360 Ceiling Fan, featuring actress and lifestyle influencer Shilpa Kataria Singh. The campaign highlights the everyday elegance and intuitive functionality of the Aero 360 Ceiling Fan, showcasing that small design upgrades can make a meaningful difference to modern living. With Shilpa's calm, relatable narration at the center, the ad reflects a lifestyle where comfort and aesthetics are seamlessly woven together.
Available on Amazon India, for ₹3,699, the Aero 360 Ceiling Fan comes in four elegant color variants : White Gold, Wenge Wood Gunmetal, Brown Gun Metal, and Brown Chrome, appealing to design-conscious buyers. The campaign positions the Aero 360 Ceiling Fan as a premium yet accessible home upgrade for today’s consumer. With features like IR remote operation, reverse mode, an inbuilt timer, and a glowing LED speed indicator, the product is designed to offer both functional intelligence and visual appeal in equal measure.
In the campaign video, Shilpa reflects on her evolving lifestyle needs, saying, “I’ve reached that phase in life where I want everything to feel effortless, functional, and beautiful. This fan? Total upgrade. It’s not just a fan. It’s a feeling.” Her voiceover communicated the benefits of the product and also evoked the emotional comfort that thoughtful home tech can offer. As per the product descriptions, the GM Aero 360 Ceiling Fan delivers a noiseless, high-speed performance, powered by a 32W energy-efficient BLDC motor that ensures powerful airflow while significantly reducing electricity consumption; with dustproof blades, extra copper winding, a double ball bearing mechanism, and an energy-saving design, it aims to reflect GM’s commitment to innovation, durability, and quality.
Mr Jayanth Jain, CEO, GM Modular, shared that this campaign is part of the company’s broader vision to align advanced technology with modern lifestyles. He said, “We understand that today’s consumers don’t just buy products; they invest in experiences. With the Aero 360 Ceiling Fan, we’ve created a product that feels like an upgrade in every sense : visually, functionally, and emotionally. This campaign brings that message to life in a way that’s both aspirational and grounded.”
The campaign is now live across GM Modular’s social media platforms, and is designed with the aim to resonate with urban households looking for meaningful, style-forward enhancements in their living spaces.
