IndusInd Bank has expanded its partnership with HYROX India, following its association with HYROX Mumbai 2026. The expanded partnership will cover HYROX events across Ahmedabad, Bengaluru and Noida, as the bank looks to strengthen its engagement with fitness enthusiasts and experience-seeking consumers.
As part of the association, IndusInd Bank customers will have access to exclusive cashback offers and race-day benefits, including priority check-in, dedicated access lanes, event privileges and curated on-ground experiences. The partnership forms part of the bank’s efforts to build customer engagement through sports and fitness-led experiences.
Speaking on the partnership, Sheran Mehra, Chief Marketing Officer, IndusInd Bank, said, "HYROX gives IndusInd Bank an opportunity to engage with a generation that values aspiration, perseverance and continuous progress. Its appeal extends beyond fitness, reflecting a mindset of challenging limits and pursuing personal growth - qualities that resonate strongly with our brand. This partnership is therefore more than a sports association; it is a strategic platform to deepen relevance, create distinctive experiences and become part of the lives of consumers who are always striving for what’s next."
Deepak Raj, Country Head, HYROX India, while commenting on this association, said, “HYROX is built on ambition, the drive to achieve more. IndusInd Bank shares that same spirit, helping customers work towards their goals every day. We are pleased to have them as a long-term banking partner in India as we bring HYROX to more cities like Gujarat, Noida, this season."
HYROX combines both running & functional workout stations, where participants run 1km, followed by 1 functional workout station, repeated eight times. This race format remains consistent across the globe, enabling global leaderboards & a cumulative World Championships at the end of each race season. Accommodating both professional athletes and everyday fitness enthusiasts looking to take their training to the next level, HYROX is for everybody, with this season expected to engage more than 1.5 million participants in over 123 events globally.
