IndusInd Bank has launched a new campaign titled ‘Fixed bhi, Fabulous bhi’, which is anchored in the belief that while much in life may be uncertain, a fixed deposit (FD) is a reliable investment avenue.
The campaign encourages individuals to look beyond conventional perceptions and recognise FDs as a smart investment option. It unfolds through a series of three short digital films on Instagram, Facebook, X, LinkedIn and YouTube. With a light, humorous take on the curveballs life tends to throw, the films make a simple but powerful point: plans change, but your fixed deposit does not.
The campaign also features sign language embedded across the films, ensuring the message is universally accessible. Built as a digital-first campaign, it is complemented by on-ground branch activations and a curated pan-India OOH presence.
Sharing more about the campaign, Sheran Mehra, Chief Marketing Officer, IndusInd Bank said, “With ‘Fixed bhi, Fabulous bhi’, we celebrate the quiet confidence that fixed deposits (FD) bring to everyday financial planning. Using light, relatable humour, the films reflect familiar moments where plans may change, but the reassurance of a fixed deposit remains constant. The campaign reflects IndusInd Bank’s customer-first approach—keeping savings simple, accessible and relevant through a seamless digital experience.”
Ram Cobain, CCO, Mullen Lintas added, “Everyone knows that fixed deposits are a hedge against market volatility. IndusInd Bank’s FDs are amongst the best in the market, but simply talking about it would not win us any eyeballs. We then realised that the joke’s on all of us - as nothing’s ‘fixed’ in life itself. A series of funny films that open on tears, pretty much wrote themselves. Tight, absurdist yet relatable, each is a tragicomedy that resolves into a fixed-yet-fabulous ending.”
