AD by Arvind has rolled out a new campaign film featuring actor and dancer Raghav Juyal, marking its first advertising campaign since announcing him as the brand’s ambassador.
The campaign accompanies the launch of the brand’s Spring Summer 2026 menswear collection, 'Urban Pause 2.0', which focuses on comfort-led fashion for urban consumers. Inspired by Juyal’s distinctive style and personality, the collection combines breathable fabrics, relaxed fits and versatile silhouettes designed for everyday wear.
At the centre of the launch is a digital campaign film that highlights themes of individuality and self-expression. Through a series of energetic sequences, Juyal is seen showcasing different looks from the collection, reinforcing the idea that personal style can be fluid, comfortable and authentic.
The campaign also builds on the brand’s broader positioning around the idea that fashion should support real lifestyles rather than rigid trends. By using Juyal—known for his unconventional screen presence and expressive persona—the brand aims to connect with younger urban consumers who prioritise comfort and individuality in their clothing choices.
Speaking about the campaign, Pranav Dave, Chief Business Officer – Retail at Arvind Limited, said the collaboration reflects the brand’s philosophy of encouraging authentic self-expression through everyday fashion.
Juyal added that the concept of “Urban Pause” resonates with his personal outlook of being comfortable with one’s identity and expressing individuality freely.
The campaign has been conceptualised by Plus One Agency and will be rolled out primarily across digital platforms.
Alongside the campaign, the brand has also launched adbyarvind.com, a dedicated website aimed at strengthening its direct-to-consumer presence and showcasing its latest collections.
The SS’26 range will be available through the Arvind Store network and across leading e-commerce platforms in India.
