Neutrogena®, the globally trusted skincare brand recommended by dermatologists, has unveiled its latest digital campaign titled ‘All the Juice Your Skin Needs’. At the heart of the campaign is Bollywood icon and Neutrogena’s new brand ambassador, Shraddha Kapoor, who shares her “juicy secrets” for radiant, hydrated skin.
The playful yet informative video campaign—conceptualised by BBDO India and the DDB Mudra Group—marks the 10th anniversary of the Hydro Boost Water Gel, a flagship moisturiser that revolutionised hydration with the power of Hyaluronic Acid and Electrolytes.
In the rapid-fire themed campaign, Shraddha Kapoor offers fans a glimpse into her everyday skincare must-haves, hydration hacks, and pet peeves. Her top pick?
“It’s juicy skin in a jar – Hydro Boost Water Gel.”
Known for its weightless texture and deep hydration, the Hydro Boost Water Gel has become a skincare staple globally and played a pivotal role in popularising hyaluronic acid as a go-to ingredient for youthful, plump skin.
This campaign also aligns with Neutrogena’s refreshed brand philosophy, ‘Beauty To A Science’, launched globally and in India. The philosophy highlights the brand’s commitment to developing high-efficacy skincare solutions that are clinically tested, dermatologist-recommended, and free of unnecessary compromises.
Manoj Gadgil, Business Unit Head, Essential and Skin Health & Beauty and VP Marketing, Kenvue, stated, “At Neutrogena®, we aim to provide consumers with superior, clinically proven, dermatologist-tested products with formulations that work and have set the standard for science-backed skincare for decades. In our latest campaign for Neutrogena Hydro Boost, we bring alive weightless hydration and the role of electrolytes in providing healthy-looking skin enabling women to feel their best every day.”
Echoing the brand’s core values, Shraddha Kapoor shared, “In a world overflowing with skincare trends and complex routines, I believe in keeping it simple yet effective, trusting science, choosing dermatologist-backed solutions, and making informed choices. Neutrogena® stands for all this and more, delivering high-efficacy skincare without compromise. Neutrogena Hydro Boost Water Gel is my go-to skincare brand for hydrated juicy skin. Afterall, why just drink water, when one can wear it!”
The campaign is now live on key digital platforms including YouTube, Instagram, and Meta.
