E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Prasar Bharati’s WAVES OTT crosses 1.2 crore users

WAVES OTT expands to 24,000+ titles across 26+ languages as Prasar Bharati builds a multilingual digital ecosystem spanning live TV, radio, archives, education and e-commerce

BY TEAM IMPACT
Published: Sep 24, 2026 8:16 AM 
Prasar Bharati’s WAVES OTT crosses 1.2 crore users

Prasar Bharati’s flagship OTT platform WAVES and companion initiative MyWAVES have crossed 1.2 crore registered users and 1.5 crore downloads, marking a significant expansion of the public broadcaster’s digital footprint.

Launched in November 2024 at the 55th International Film Festival of India (IFFI) in Goa, the digital ecosystem now offers more than 24,000 titles and 15,000 hours of content, spanning live television, radio, education, archival programming and e-commerce. Available through mobile applications, web portals and connected smart TVs, WAVES now reaches audiences in more than 130 countries and over 26 languages. The platform brings together more than 140 live television channels, including all 35 Doordarshan satellite networks, along with 220 Akashvani radio streams, e-books, digital magazines and interactive games. It also integrates shopping features through the Open Network for Digital Commerce (ONDC).

The platform combines streaming with public-service media offerings, including PM eVidya educational broadcasts, cultural archives, regional films and citizen-led content creation hubs. This gives Prasar Bharati a digital route to bring its existing television, radio and archival content to audiences beyond traditional scheduled broadcasts.

The expansion also enables the public broadcaster to take its historical audio-visual archives to younger audiences while delivering localised and multilingual programming to Indian audiences and the global Indian diaspora.

Follow our WhatsApp channel
  • TAGS :
  • Prasar Bharati
  • MyWAVES
  • Waves
  • Open Network for Digital Commerce
  • International Film Festival of India
  • public broadcaster

RELATED STORY VIEW MORE

Ad industry leaders honour Prasoon Joshi on Prasar Bharati appointment at Goafest 2026
AIDCF trying to regulate OTT through TDSAT: IBDF on Prasar Bharati Waves row
Prasoon Joshi appointed Chairman of Prasar Bharati
Prasar Bharati shifts WAVES OTT payouts to streaming-minutes model
Dish TV moves Kerala HC seeking regulatory parity for DD Free Dish
MIB Launches MyWAVES Platform, Rolls Out AI Skilling Push for Creators

TOP STORY

Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments


Making Tyres Matter: CEAT CMO Lakshmi Narayanan B


When OOH Shows Up And Stands Out Too


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Livpure CMO Nitin Malhotra on water purification, consumer education and home wellness
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2026 impactonnet.com