boAt has launched its latest ‘Upgrade to boAt’ campaign, The Best Advice ft. Ravi Kishan, showcasing its CREST AI-powered smart audio range built with Google Gemini Set in an office environment, the campaign uses humour to highlight a familiar workplace moment, with the protagonist turning to colleagues for answers to a question about an EBITDA update. Ravi Kishan appears as multiple characters, each offering different advice, before the protagonist turns to CREST AI for assistance.
The AI-powered technology enables conversational, voice-led and hands-free assistance through compatible boAt smart audio devices. Its CREST Ask feature provides conversational assistance, while CREST Translate supports real-time multilingual interactions across more than 25 languages.
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“The campaign started with a very relatable behaviour — when we don’t know something at work, our first instinct is often to look around and ask someone. We wanted to have some fun with that insight. Ravi Kishan brings his unmistakable personality and humour to that situation, while CREST AI brings the smarter twist. Built with Google Gemini, it puts intelligent assistance right in your ears, so the next time a question comes your way, you may already have the answer,” said boAt’s spokesperson.
The campaign positions the technology as an upgrade beyond audio, highlighting how AI-enabled smart devices can help users access information, communicate, translate conversations and manage everyday tasks without reaching for their phones. Through the campaign, boAt aims to highlight the growing role of AI in personal audio and the integration of intelligent, hands-free features into everyday use.
