Parle Products has expanded its premium Platina portfolio with the launch of Parle Platina Hide & Seek Milano Mini’s, a bite-sized addition to its Milano range.
The new offering brings Milano’s chocolate-filled cookie format into a smaller size, packaged in a contemporary container designed for on-the-go snacking, sharing and everyday consumption. The launch is accompanied by a new campaign, ‘Bite Size Indulgence’, led by an AI-powered campaign film.
The launch comes as the brand looks to address consumer demand for snacking products that combine indulgence and convenience. Hide & Seek Milano Mini’s features bite-sized, centre-filled chocolate cookies in a format positioned around everyday snacking occasions.
The launch adds a new format to Parle’s premium Platina portfolio, bringing the Milano taste into a more convenient pack format.
Speaking about the launch, Mayank Shah, Chief Marketing Officer, Parle Products, said, "The premium snacking category is evolving rapidly, with consumers increasingly seeking products that elevate everyday moments. With Hide & Seek Milano Mini's, we are extending the Milano experience into a new format that is convenient, contemporary and indulgent. Beyond product innovation, the campaign represents our focus on engaging consumers through fresh, technology-enabled storytelling, allowing us to connect with younger audiences in more meaningful and immersive ways while continuing to strengthen the Hide & Seek Milano brand."
The ‘Bite Size Indulgence’ campaign uses AI-powered storytelling to highlight the product’s bite-sized format and the idea of everyday indulgence. The campaign uses a visually led creative approach while continuing the premium positioning of Hide & Seek Milano Mini’s.
Through the launch, Parle is looking to expand the Hide & Seek Milano portfolio with a format aimed at younger consumers and everyday snacking occasions.
